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The New Pink
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H & M launch Marimekko influenced range

H & M Marimekko rangeHigh street chain H & M is clearly determined to get everyone wearing bright colours for summer with the launch of their range titled A Tribute to Marimekko. For the uninitiated, Marimekko is a Finnish company established back in the 1950s that really set the fashion trends of the 1960s and 1970s with high profile women such as Jackie Kennedy wearing their trademark rainbow colours and bold prints. Now, H & M are doffing their cap to the style of Marimekko with a collection for both men and women that celebrates the quirky, offbeat style in a whole host of items.

True to tradition, the range is full of clashing vivid colours and graphic prints, and is available in toned down, everyday items such as blouses (£9.99 – pictured) to more unusual pieces such as a retro swimsuit (£19.99) or tight, cropped trousers (£29.99). The Marimekko style might not be for everyone, but it’s great to see H & M once again taking risks and leading the way.

Check out the online store for further information on the Marimekko range for men and women.

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